"A Tassée pleine, Joie s'enchaîne" (Joy flows from full tasse)

I am reminded that the season for Beaujolais Nouveaux is coming... (this site has a lot of good information about Beaujolais, as well as some kinda funny stuff...)

"La Confrérie des Maîstres Vignerons de Chénas et Moulin-à-Vent saw the day in 1996.
It is made up of winemakers and friends of these two great Crus, inhabitants of three communes: La Chapelle-de-Guinchay, Chénas and Romanèche-Thorins. The founders set out their mission as being:
-to celebrate the virtues of both the Crus during their meetings.
-to have good-natured fun.
-to honour the title of "Chevalier de la Tassée" (knight of the tasse de vin) given to illustrious people considered to be "Dignus Tastevini" (worthy of the tasse de vin)."

I wonder, how exactly does one become "Dignus Tastevini"?